Press release outline
From GOP Kit (https://gopkit.com). Free to copy and change. One page. Send it as the body of the email, with one photo attached as a full-size file.
FOR IMMEDIATE RELEASE
Contact: ______________________ (name) Campaign phone: ______________________ Email: ______________________ Website: ______________________
Headline (who, what, where)
______________________ announces campaign for ______________________
Example: "Dana Reyes announces run for Ridgeview school board"
First paragraph: the news
CITY, STATE, Month Day, Year. ______________________, a ______________________ (what you do) who has lived in ______________________ for ____ years, announced today that they are running for ______________________ in the ______________________ election on ______________________ (date). The announcement was made at ______________________ (place).
Second paragraph: why
Your three issues, in the three sentences from your index card:
Third paragraph: the quote
Two sentences at most, in the way you actually talk.
"," said ______________________. "."
Fourth paragraph: about the candidate
What you do for a living, how long you have lived in the district, any relevant service (school volunteer, coach, board member, veteran, business owner), and family if you want it mentioned.
Closing line
More information, including how to volunteer, is at ______________________ (website).
Paid for by ______________________ (the exact committee wording from your disclaimer).
Before you send
- Every date and name spelled right
- Headline under ten words
- Whole release under 300 words
- Photo attached, full size, with your name in the file name
- Sent to the reporter by name, not to a generic address
- Sent the moment you announce, or scheduled for then
- Posted on your website's press or news page the same day