# Press release outline

From GOP Kit (https://gopkit.com). Free to copy and change. One page. Send it as the body of the email, with one photo attached as a full-size file.

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FOR IMMEDIATE RELEASE

Contact: ______________________ (name)
Campaign phone: ______________________
Email: ______________________
Website: ______________________

## Headline (who, what, where)

______________________ announces campaign for ______________________

Example: "Dana Reyes announces run for Ridgeview school board"

## First paragraph: the news

CITY, STATE, Month Day, Year. ______________________, a ______________________ (what you do) who has lived in ______________________ for ____ years, announced today that they are running for ______________________ in the ______________________ election on ______________________ (date). The announcement was made at ______________________ (place).

## Second paragraph: why

Your three issues, in the three sentences from your index card:

______________________________________________________________

______________________________________________________________

______________________________________________________________

## Third paragraph: the quote

Two sentences at most, in the way you actually talk.

"______________________________________________________________," said ______________________. "______________________________________________________________."

## Fourth paragraph: about the candidate

What you do for a living, how long you have lived in the district, any relevant service (school volunteer, coach, board member, veteran, business owner), and family if you want it mentioned.

______________________________________________________________

______________________________________________________________

## Closing line

More information, including how to volunteer, is at ______________________ (website).

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Paid for by ______________________ (the exact committee wording from your disclaimer).

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## Before you send

- [ ] Every date and name spelled right
- [ ] Headline under ten words
- [ ] Whole release under 300 words
- [ ] Photo attached, full size, with your name in the file name
- [ ] Sent to the reporter by name, not to a generic address
- [ ] Sent the moment you announce, or scheduled for then
- [ ] Posted on your website's press or news page the same day