First-week social posts outline
From GOP Kit (https://gopkit.com). Free to copy and change. Seven posts for the seven days after your page goes live, so it is never empty when a voter looks. Write them before you announce and schedule them.
Every post: one photo or a short video, two or three sentences, the website link. Use the same profile photo everywhere. Put the disclaimer in the page's About section.
Day 1: The announcement
Photo: you at the announcement, with people behind you.
"Today I announced I'm running for ____________. I'm running because ____________ (one sentence). Here's what I'd change: ____________ (link to the website)."
Day 2: Why you
Photo: you doing the thing you do (at work, coaching, at the shop).
"A little about me. I've lived in ____________ for ____ years and I ____________. I'm running because ____________."
Day 3: Issue one
Photo: the place in the district the issue is about (the road, the school, the park).
"The first thing I'd change: ____________ (the one-sentence version). Here's why it matters to ____________ (who it affects)."
Day 4: Issue two
Photo: another place in the district, or you talking to a neighbor.
"The second thing: ____________. ____________ (one sentence on why)."
Day 5: Issue three
Photo: as above.
"The third: ____________. ____________."
Day 6: Come help
Photo: the group from your first volunteer day, or a clipboard and a coffee.
"We knock doors Saturday at ____ a.m., meeting at ____________. No experience needed; I'll show you. Reply or sign up at ____________ (link)."
Day 7: Thank you and what's next
Photo: a handwritten thank-you note, or the week's best door-knocking photo.
"One week in. ____ doors knocked, ____ conversations, and a lot of people who care about ____________. Next week: ____________. Thank you."
Rules for the page
- Post in the morning or around dinner; that is when local people look.
- Reply to every comment that is a real question, briefly and kindly. Do not argue in comments.
- Never post a number, date or rule you have not checked.
- Pictures of real places and real people in the district beat stock images every time.
- Do not post about an opponent.
- If you text or email supporters from the list this page builds, say what you will send and get a clear yes first.
After week one
Two or three posts a week is plenty: one from the doors, one on an issue, one thanking someone. Keep the Saturday volunteer post as a standing feature.