Announcement-day checklist
From GOP Kit (https://gopkit.com). Free to copy and change. Fill in the blanks, print it, and check things off.
Candidate: ______________________ Office: ______________________
Date: ____________ Time: ________ Place: ______________________
Done before the day
- Campaign committee registered and treasurer named
- Campaign bank account open
- Website live: photo, three issues, volunteer and donate links, disclaimer in the footer
- Campaign email and campaign phone number working and checked daily
- Facebook page live with the first posts scheduled
- Press release written and the reporter's email confirmed (see the press release outline)
- Family and employer told, and anyone who should not hear it from the news
- Two-minute speech written on your three issues, practiced out loud three times
- Invitations sent by text or phone to supporters, friends and neighbors
- Podium sign or banner printed with the disclaimer on it
- Palm cards or literature printed with the disclaimer on them
The morning of
- Photos of the location checked for anything you would not want in the background
- Someone named to film on a phone, horizontally, from the front
- Someone named to take still photos, including one with the crowd behind you
- Someone named to run the sign-up sheet and the clipboard (see the volunteer sign-up sheet)
- Water, literature, sign-up sheets and pens in the car
- Phone charged, campaign number forwarding to someone who will answer
Right before you speak
- Press release sent, with the photo attached, the moment you start (or scheduled)
- First social post ready: one photo, two sentences, the website link
- Index card with the three issues in your pocket
Within an hour after
- Social post published and shared by the people who were there
- Video clip of the best thirty seconds posted
- Sign-up sheet photographed and names entered into the spreadsheet
- Personal thank-you text to everyone who came
By the next day
- First twenty finance calls scheduled (see the guide on asking for money)
- First volunteer day date announced
- Reporter followed up, once, if nothing ran