# First-week social posts outline

From GOP Kit (https://gopkit.com). Free to copy and change. Seven posts for the seven days after your page goes live, so it is never empty when a voter looks. Write them before you announce and schedule them.

Every post: one photo or a short video, two or three sentences, the website link. Use the same profile photo everywhere. Put the disclaimer in the page's About section.

## Day 1: The announcement

Photo: you at the announcement, with people behind you.

"Today I announced I'm running for ____________. I'm running because ____________ (one sentence). Here's what I'd change: ____________ (link to the website)."

## Day 2: Why you

Photo: you doing the thing you do (at work, coaching, at the shop).

"A little about me. I've lived in ____________ for ____ years and I ____________. I'm running because ____________."

## Day 3: Issue one

Photo: the place in the district the issue is about (the road, the school, the park).

"The first thing I'd change: ____________ (the one-sentence version). Here's why it matters to ____________ (who it affects)."

## Day 4: Issue two

Photo: another place in the district, or you talking to a neighbor.

"The second thing: ____________. ____________ (one sentence on why)."

## Day 5: Issue three

Photo: as above.

"The third: ____________. ____________."

## Day 6: Come help

Photo: the group from your first volunteer day, or a clipboard and a coffee.

"We knock doors Saturday at ____ a.m., meeting at ____________. No experience needed; I'll show you. Reply or sign up at ____________ (link)."

## Day 7: Thank you and what's next

Photo: a handwritten thank-you note, or the week's best door-knocking photo.

"One week in. ____ doors knocked, ____ conversations, and a lot of people who care about ____________. Next week: ____________. Thank you."

## Rules for the page

- Post in the morning or around dinner; that is when local people look.
- Reply to every comment that is a real question, briefly and kindly. Do not argue in comments.
- Never post a number, date or rule you have not checked.
- Pictures of real places and real people in the district beat stock images every time.
- Do not post about an opponent.
- If you text or email supporters from the list this page builds, say what you will send and get a clear yes first.

## After week one

Two or three posts a week is plenty: one from the doors, one on an issue, one thanking someone. Keep the Saturday volunteer post as a standing feature.